- J M Kotzé
- Research Co-ordinator, SALGA
- 1988
There has been a steady increase in production of litchis from 3 000 tons in 1983 to 6 000tons in 1988. The volumes of fruit that are being exported also show an increase, but it is significant that more litchis reach the export markets by sea now than ever before. It is also interesting that litchis sell purely by their presence on the markets.
No marketing campaign has ever been undertaken and no co-ordinated marketing strategy of any design exists. In 1987 however, farmers realised that cooperation amongst them had become important for the well-being of their industry. The South African Litchi Growers’ Association (SALGA) was formed and it adopted a constitution in May 1988, on the same lines as that of the SA Avocado Growers’ Association. Mr Mike Tooley was elected chairman of the Association.
Summary:
- Litchi production in South Africa increased steadily from 3,000 tons in 1983 to 6,000 tons in 1988, with export volumes also growing.
- More litchis are now exported by sea than ever before, despite no coordinated marketing campaign or strategy.
- In 1987, farmers recognized the need for cooperation and formed the South African Litchi Growers Association (SALGA), adopting a constitution in 1988.
- SALGA established a Research and Technical Committee chaired by Prof JM Kotzé to address immediate industry problems, especially postharvest issues like decay, insect damage, and fruit quality.
- Despite limited funds, SALGA invested in postharvest research and held the industry’s first Litchi Research Symposium, highlighting extensive research efforts.
- Most research likely will be conducted by external bodies like CSFRI, private companies, and universities.
- SALGA’s success depends heavily on farmer involvement and funding.
- A Litchi Yearbook was produced for the first time, marking an important step for the industry.
- The future of the litchi industry relies heavily on research, particularly to improve fresh fruit quality for overseas markets.
- Key research priorities include importing better cultivars, spreading harvest season, and improving horticultural knowledge such as irrigation and pruning.
- Export challenges remain, especially exporting fresh fruit by sea to sophisticated markets like Europe and the UK.
- The industry’s future is promising due to progressive farmers, excellent scientists, and research infrastructure.
- Success depends on coordination of production, research, and marketing—likened to a three-legged table where all legs are essential.
- Marketing is viewed as the most important aspect, including processing low-grade fruit, local market campaigns, and export drives.
- The recent formation of SALGA, research committees, symposiums, and yearbook are beginnings, creating a foundation to build upon.